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Our Story


Who we are 
Our Story

Back in 1988, the founders of CORE Financial began working along the front range of Colorado as independent agencies working in our own hometown markets. We worked together for many years helping families and small businesses plan for, and insure, their financial future.

We formed CORE Financial in 2001 and greatly expanded the products and services that we make available to the public. We are continually attending various company and industry-provided educational courses and seminars to grow our knowledge of the products and strategies that are available to you. Our representatives are well versed in a variety of financial disciplines with tremendous resources available to help get the job done right.

Our Mission 
A Team That
Understands You

At our firm, we have the client—and only the client—in mind.

Our mission is to get to know and understand your needs, wants, and long-term goals. We want to help you develop, implement, and monitor a strategy that’s designed to address your individual situation. We understand the challenges families and small businesses face today.

From managing debt to saving for college to retirement, these personal finance challenges can be overwhelming. Our commitment is to utilize all of our resources to help you pursue your goals.

We believe in thinking “out of the box” and we are not afraid to challenge conventional wisdom in our approach to investing and preserving wealth. All of our energy, commitment, and efforts are focused on you, the client, and your satisfaction.

Work With Us 
Meet Our Financial Professionals

David Menard

David A. Menard, LUTCF, CLTC, Life member MDRT,
Co-Owner CORE Financial

Investment Advisor Representative with Osaic Wealth, Inc

Dave Menard is the co-owner CORE Financial with his wife, Alexia, based in Fort Collins, CO. Since 1988 he has worked in the financial management field, helping successful executives, business owners and affluent individuals with...

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Ashley Lauwereins

Ashley Lauwereins, FSCP

Investment Advisor Representative with Osaic Wealth, Inc

Ashley Lauwereins is a financial services advisor with Core Financial. She has worked in the financial industry since 2020 and joined Core Financial December 2023. Since beginning her career, Ashley has passed FINRA Series licenses 6,...
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Deana Menard

Deana Menard

Client Services Specialist

From March 1991-November 2020, Deana spent almost 30 years with one of the largest Cable companies in the nation. During this time, she held several leadership positions in Materials management, guiding teams of 2-10 amazing people to...
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Nancy McDonald

Nancy McDonald

Client Services Specialist & Scheduler

Nancy started with Core Financial in 2005. She and her husband, Scott, had come to Colorado to pastor a church which they still pastor to this day. Nancy joined Core Financial on a part-time basis to help schedule Dave’s appointments....
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Alexia Smaller

Alexia Smaller

Director of Marketing & Operations

Alexia co-owns Core Financial with her husband, Dave Menard. She came to the financial services industry in a roundabout way having owned a hardware store in Canon City, CO. She graduated from Colorado College in 1977 with a BA in...
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Brenna Chenoweth

Brenna Chenoweth - Lamar, CO

Investment Advisor Representative with Osaic Wealth, Inc

As a seasoned financial advisor with a passion for helping individuals and families secure their financial futures, Brenna Chenoweth combines extensive expertise in personal finances, health insurance, and Medicare solutions to deliver...
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Monty Coen

Monty Coen - Lamar, CO

Investment Advisor Representative with Osaic Wealth, Inc.

Monty Coen is a financial professional with Core Financial and an Investment Advisor Representative with Osaic Wealth Inc. A member of Core Financial since 2005, he specializes in assisting clients with 401(k) retirement plans and...
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Cisco Rubio

Cisco Rubio - LUTCF, FSA
Las Vegas, NM

Independent Insurance Agent

Hilario "Cisco" Rubio has been an independent insurance agent and broker since 2004. He specializes in helping individuals, families, and small businesses in Northern New Mexico with all their benefit needs such as health insurance,...
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Contact Us 
We Want to Hear
From You

The better we understand your needs and goals, the better we can help you strategize for the future. It all starts with listening, and we’d like to listen to you.

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